Underwear you can eat... Definitely not!
An interesting product range from their usual lines. Perhaps an underwear company owed them money?
If anybody has any clue to the manufacturing/marketing objective behind these we would be interested to know.
Friday, 30 August 2013
HARIBO; a new line?
We came across these in E.Leclerc supermarket in Chinon last week...
Underwear you can eat... Definitely not!
An interesting product range from their usual lines. Perhaps an underwear company owed them money?
If anybody has any clue to the manufacturing/marketing objective behind these we would be interested to know.
Underwear you can eat... Definitely not!
An interesting product range from their usual lines. Perhaps an underwear company owed them money?
If anybody has any clue to the manufacturing/marketing objective behind these we would be interested to know.
Gimmick!!
ReplyDeleteAdvertising Gimmick!
And besides...
if it really was edible underwear and not printed pix...
just think what would happen in the hot, sticky weather we've been having recently!?
But for the advertising to work....
you need to wear this on the outside of your clothes...
like Superpeople...
or John Major....
Apparently it is co-branding and Freegun (French underwear company) do it all the time. Most of their range seems to be novelty co-branded stuff like this.
ReplyDeleteThanks Susan that makes some sense.
ReplyDeleteI used to buy Haribo sweets from the factory shop in Pontefract when I worked in that area. Never really think about them being a global brand.